About Us

Who We Are

Our Theme.

Once upon a time, in a Gurukula, many carpenters and masons were working to build a temple. Usually, they would start work in the morning, take a break for lunch and return to resume work till sunset.

One day, a group of monkeys arrived at the site and watched the workers leave for their break. One of the carpenters was sawing a huge log of wood. Since it was only half-done, he placed a wedge in between to prevent the log from closing up. He then went off with the other workers to get his meal.

When all the workers had gone, the monkeys came down from the trees and began jumping around the site, playing with the instruments.

There was one monkey who got curious about the wedge placed between the logs. The monkey sat down on the log, and having placed himself between the half-split log, caught hold of the wedge and started pulling at it.

Suddenly, the wedge came out. As a result, the half-split log closed in, and the monkey got caught in the gap of the log.

Before doing anything, enquiring “Am I Right?” is an essential aspect of value creation!

We together create value for our customers!

Evolve is evolving by continuously creating the highest degree of customer experience.
Evolve comes with a vision that every customer has a unit of these protective devices with them at all times. Additionally, the second key factor is operational excellence.

  • Choosing a Specific Positioning.
  • Based on several sources, we can analyse the specific positioning.
  • Attribute positioning: Full range of protection.
  • Benefit positioning: Evolve promises complete protection, thereby ensuring a sense of safety.
  • Competitor positioning: It´s a market leader in the local market.
  • Category position: Protective devices.
  • That drives us to believe that its specific positioning can be defined as: Reliable protection and affordable cost. No worries. User-friendly. A product with premium features. High degree of ROI.
Choosing a Value Positioning.

In this case, as a massive customer-led product, Evolve can be included in the “More prestigious and premium” group.

Develop a Value Proposition
  • Why should I buy Evolve?
  • Because Evolve “Gives us an Evolve experience of protection.”
Building the brand

Evolve means “The protection”, saying that there is only one reliable protective device, and that is the “Evolve”. We make people ask for “Evolve” when they refer to a reliable protective device.

Building Positive Associations
  • What associations are healthy for Evolve?
  • Evolve is associated with happiness and family protection, which gives a special differentiation in terms of value.

Evolve is uniquely associated with happiness, particularly among electricians, plumbers, and service providers.

Attributes:
  • It is user-friendly.
  • The main benefit of evolution is a healthy family experience.
  • Its values and guiding principles emphasise the family as a value.
  • Evolve doesn´t give you any special personality. Its target market is every family worldwide.
  • Every family in the world should be happy, safe, protected and secure.
  • Evolve is mainly focused on protecting electrical and electronic instruments and appliances from unhealthy operating conditions.

  • Vision

    We are “The best place” for value creation.

  • Purpose

    The purpose of our business is to deliver customer value that exceeds our customers' present and future expectations. Our presence in the organisation is to create a healthy customer experience. Thus, creating a healthy customer experience, whether they are with us or far from us, is the purpose of our being in this business.

  • Values

    Transparency, Trust, Honesty, Continuous Learning, Working-in-alliance and Sensitivity.